How We Rate Casinos
At Figo Fashion Ltd, our mission is to provide transparent, thorough reviews of the best new betting sites in the UK. Our methodology is designed to help players find safe, fair, and enjoyable online casinos. Here's how we evaluate and rate each platform.
Licensing & Regulation
Licensing and regulation are the foundation of casino safety. We prioritise casinos that hold valid licenses from recognised authorities, particularly:
- UK Gambling Commission (UKGC) – The primary regulator for UK-based operators
- Malta Gaming Authority (MGA) – A respected European licensing body
- Curaçao eGaming – For additional regulated operations
- Local GB Licenses – Direct licensing within Great Britain
We verify all licenses and check for regulatory compliance, previous violations, and operator history. Without proper licensing, no casino receives a high rating from us, regardless of other features.
Game Selection & Software Providers
A diverse game library enhances player experience. We assess:
- Number and variety of slot games available
- Live casino offerings (live roulette, blackjack, baccarat, poker)
- Table games and classic casino options
- Quality of software providers (NetEnt, Microgaming, Evolution Gaming, Pragmatic Play, etc.)
- Exclusive or branded games
- Regular game updates and new releases
We favour casinos that partner with top-tier software developers and continuously expand their portfolios.
Bonus Terms & Wagering Requirements
Promotional offers should be attractive yet fair. We carefully review:
- Welcome bonus structure and value
- Wagering requirements (rollover) clarity and reasonableness
- Maximum cashout restrictions
- Terms and conditions transparency
- Restrictions on bonus usage (game restrictions, withdrawal limits)
- Additional promotions and loyalty schemes
We warn against unrealistic terms and highlight casinos with player-friendly bonus conditions.
Payment Methods & Withdrawal Speed
Flexible and fast payment options are essential. We evaluate:
- Supported payment methods (credit/debit cards, e-wallets, bank transfers, cryptocurrency)
- Deposit speed and minimum amounts
- Withdrawal processing times (same-day, 24-48 hours)
- Withdrawal fees (if any)
- Currency support (GBP priority)
- Security of payment gateways
Casinos offering fast withdrawals and multiple payment options receive higher ratings.
Customer Support
Responsive and helpful support is crucial. We assess:
- 24/7 live chat availability
- Email support responsiveness (target: under 24 hours)
- Phone support options
- Support quality and knowledge
- FAQ and help resources
- Response times during peak hours
We test support channels ourselves and consider player feedback when rating casino customer service.
Mobile Experience
Mobile gaming is increasingly important. We evaluate:
- Responsive design for smartphones and tablets
- Dedicated iOS and Android apps (where available)
- Loading speed and performance
- Game availability on mobile
- Navigation ease and user interface
- Touch-screen optimisation
Casinos with seamless mobile experiences and dedicated apps score higher in our ratings.
Responsible Gaming Tools
Player protection is paramount. We check for:
- Deposit limits (daily, weekly, monthly)
- Loss limits and betting restrictions
- Self-exclusion options
- Cooling-off periods
- Links to gambling support organisations (Gamble Aware, National Problem Gambling Clinic)
- Age verification processes
- Reality checks and time-out reminders
Casinos with comprehensive responsible gaming features receive higher ratings, reflecting our commitment to player wellbeing.
Our Rating Scale
We rate each casino on a scale of 1 to 10, based on the criteria above:
- 9-10: Excellent – Highly recommended. Top-tier casinos with strong licensing, great selection, fair terms, and excellent support.
- 7-8: Very Good – Recommended. Solid operators with good games, fair bonuses, and reliable service.
- 5-6: Average – Acceptable but with some limitations. May have weaker areas but still licensed and playable.
- 3-4: Below Average – Not recommended. Significant concerns regarding terms, support, or compliance.
- 1-2: Poor – Avoid. Serious regulatory issues, unfair terms, or player complaints.
Each rating reflects the weighted average of all criteria above, with Licensing & Regulation carrying the most importance. No casino without valid UK or equivalent licensing can score above 4, regardless of other strengths.
We update all reviews regularly to ensure accuracy and reflect any changes in casino operations, regulations, or player experiences.